It’s well known that Nate’s design philosophy centers around the idea that your home should tell your story. So it makes perfect sense that every piece in his home decor and fabric collections has a story all its own.
Today we’re giving you a peek behind the curtain of what goes into a product before it arrives in your home. And it all starts with the Nate Berkus Studio team: Creative Director Tara Shade, Art Director Meredith Smerchek, and Designer Gabrielle Exner.
This talented trio works directly with Nate to help conceptualize, innovate, and bring to life the pieces that have gone on to live in celebrity homes, spawn their own Instagram accounts, and inspire entire rooms. The blog Centered by Design recently featured Tara, Meredith, and Gabby, and we’re sharing some of our favorite tidbits on how they turn inspiration into tangible, well-loved pieces.
To start? They’re watching and listening to what you love. After Nate’s first collection with Target featured a wildly popular resin turtle shell, they revisited the theme with metal tortoise shell boxes. So every time you fall for a piece from Nate’s collections, know that they’re taking notes…
Also, this may not be surprising, but Nate is their biggest champion. “He’s got such a great eye, and is always empowering us to be our best, most creative selves,” says Meredith (pictured at far left).
That said, not every idea is a slam dunk in development. Like the metallic antler they dreamed up that ended up more like a “weird sort of log/bird hybrid,” as Tara (pictured, middle) puts it. That sample lives in the Chicago office instead of on retail shelves.
Most important, every piece you do see in store is the result of a collaborative effort with people who have loved and breathed art and design since they were kids (like Gabby, at right, who made her first “artistic statement” in kindergarten!).
Centered by Design has even more about their inspiration processes – plus, Tara, Meredith, and Gabby’s recommendations for eating and shopping in Chicago.
Photography for Centered By Design by Carolina Mariana