It’s the most wonderful time of the year – and if you should find yourself on New York City’s Park Avenue this season, make a stop at the iconic Loews Regency New York to catch a glimpse of perhaps the chicest Christmas Tree we’ve ever seen.
OK fine, we’re biased, because it’s the work of Nate Berkus Associates – Lauren and Sasha came to the hotel to work their magic, creating a tree that sparkles, inspires, and surprises.
You may not believe it, but this is the first time that Nate and the team have worked on a Christmas tree. Which meant they brought a sense of wonder and excitement – as well as an open mind about what it should and should not be. Case in point: the taxidermy peacock as the crowning glory.
Before we dig into Lauren and Sasha’s notes and tips, a look at how this glorious tree came to be…
Start feeling super festive in 3…2…1!
Now, about that peacock: it came from The Evolution Store in Soho, and is actually for sale, if you’re interested in bringing home a major part of this wonder.
“The idea here is that not all holiday décor needs to be traditional,” Lauren and Sasha told the Loews Hotel blog, #WishYouWereHere. “We have a thing for peacocks, and this was the perfect excuse to incorporate one in the decor.”
Of course, being big dreamers and big thinkers, they didn’t let the aviary inspiration stop there. “We stumbled upon a selection of feathers while shopping at our favorite floral wholesaler, Kennicott, and the ideas started flowing from there. We wanted the tree to feel as classic and iconic as the Loews Regency itself, and fit in perfectly with the sophisticated, modern feel of the hotel lobby.”
What else can we learn from this tree? To start, the more lights the merrier (and keep those lights in simple neutral tones, rather than colorful ones, for an ultra elegant feeling.) One perk of that: it makes for a perfect photo backdrop for your family. Just see how great it looks with these handsome carolers – and #TeamNate!
“The holidays should always feel a bit glamorous, and this tree needed to live up to that,” says Lauren and Sasha. But even if you’re celebrating this year sans tree, you can still take their advice to heart.
They recommend cozying things up with unexpected touches, like hanging baubles on the powder room door knob, bringing out your favorite winter scented candles, and replacing light throw blankest with chunky knit ones.
“Lighting a fire, dimming the lights, playing festive music, and making sure everyone’s glasses are full will go a long way,” they add.
It all makes for a happy – and cozy – holiday indeed. With or without the peacock.
All photography by Andrew Werner Photography